iPhone era

2007 – 2019 · 197 devices

Pre-Mac1976–1983Mac era1984–1997iMac era1998–2000iPod era2001–2006iPhone era2007–2019Silicon2020–today

A device that reinvents the phone and, the same day, the company itself: Apple Computer simply becomes Apple.

The story

On January 9, 2007, at Macworld in San Francisco, Jobs announced «three revolutionary products»: a widescreen iPod, a phone, an internet communicator. Then the reveal: they were a single device. It was the iPhone, «five years ahead of any other phone».

The same day the company dropped the word «Computer» from its name and became Apple Inc.: the signal that the future was consumer electronics. The first iPhone, on sale from June at $499, had neither an App Store nor copy-and-paste.

The App Store arrived in 2008 and changed everything; the iPad followed (2010), then Apple Watch (2015) and AirPods. In 2018 Apple became the first listed US company to be worth one trillion dollars.

Trivia

Three products in one

Jobs «teased» the audience by listing three separate devices before revealing they were a single one. The room erupted.

No copy and paste

The first iPhone couldn't copy and paste text, had no App Store, and ran on the slow EDGE network. All of that came later.

Out with «Computer»

On January 9, 2007, «Apple Computer Inc.» became «Apple Inc.». It wasn't the first time they'd tried, but this time it was definitive.

An app store

The App Store opened in July 2008 with around 500 applications. From there an entire economy grew — and the way we use phones today.

One trillion

In August 2018 Apple became the first listed US company to surpass one trillion dollars in market value.

Devices from this period

iPhone 2G iPod classic Apple TV (1st generation) iMac (24-inch Mid 2007) iMac (24-inch Mid 2007) iMac (20-inch Mid 2007) Mac Pro (8-core) Apple TV (1st generation) iPod nano (3rd generation) iMac (20-inch Mid 2007) iMac (20-inch Mid 2007) iMac (20-inch Mid 2007) + 185 devices

All eras See all 197 devices